Archive for the ‘SEO’ Category

Gold Coast wedding celebrant

Thursday, October 1st, 2015

I have been doing a bit of maintenance work for Gold Coast wedding celebrant Shauna Rowe on her website. It is a beautiful website but the WordPress theme that it uses isn’t out of the box overly SEO friendly so I’ve just been cleaning up the html and fundamental SEO tags.

I also install google analytics and webmaster tools ‘so that we can track any changes and improvements over the long term. This in it self was very interesting because it showed that the sites most popular page is her Gold Coast beach weddings page which without the tracking I would have never realised this longtail search phrase was a potential gold mine.

So what is the moral of this post – there is no point in spending money or effort unless you can effectively track your changes– basically how are you going to calculate the ROI (return on investment) of your time and energy. Without effective tracking you may be focusing on the wrong areas or key phrases. And in this competitive day and age that is the last thing you want to be doing :)

This graphic from illustrates the value of longtail key words beautifully just like a romatic beach wedding :)

long tail keywords like gold coast beach weddings

6 awesome SEO tools

Tuesday, September 22nd, 2015

SERPs-no-com-140Free Keyword Rank Checker

This simple tool can tell you exactly where your website sits in google (within the top 250) for a particular search phrase.

It easily check keywords in any country or location in Google or Yahoo.

googleanalytics-1Google Analytics

This one really goes without saying but every website needs to have Google Analytics install whether the client or anyone else is actually looking at the reports because how you analysis without data and more importantly how can you track your changes and hopefully improvements if you have no data.

 google-webmaster-central-logoGoogle Webmaster tools

Google Webmaster tools provides you with  data, tools and diagnostics for a to ensure you have a healthy, Google-friendly site.



bing-webmasterBing Webmaster tools

pretty much the same as Google Webmaster tools except for Bing. I hear you saying but who uses Bing – well Yahoo results uses Bings results so between Bing and Yahoo there is 20-30% of the search marketplace and if you aren’t getting traction in Google then targeting Bing could be a good long term strategy.


seochat SEO Chat tools

Seo Chat tools has a group of over 50 tools that are grouped into categories such as SEO, Social Media,, PPC , Webmaster, Web Design. The great thing about these tools   are they setup to do one thing and one thing only so when you find a tool you need you can just book mark the one tool. You don’t have to wade through a million screens to get to the feature you want.

logoSEOBook Tools

This is another great group/list of tools that has something for everyone. It also list some great browser addons so you can test and analyse website right from within your browser :)


Creating visually appealing content

Saturday, March 21st, 2015

This infographic from is a great overview on why it is important to create visually appealing content

The Ultimate Guide to Creating Visually Appealing Content
Courtesy of: Quick Sprout

SEO Case study

Tuesday, October 28th, 2014

The About Asbestos site has been a valuable SEO exercise because things are going the way I would normally expect :( Usually if I create a website and do the onpage optimization appropriately the website ranks well on 3 word phrases but the about asbestos website is doing something funky.

I have optimised the pages for key phrases such as Asbestos Removal Ballina and Friable asbestos removal but there are no many asbestos removal and management sites that I think it may take a little bit more work.

Another issue could be that the pages that were originally there had very similar content but with different file names so they could all be clashing while targeting the asbestos related key phrases. So from with Google webmaster tools I have placed a request to remove the old pages and hopefully then the key phrases such as Asbestos Management Plan will rank better. The main competitors are government sites such as the NSW work cover asbestos licencing  page and the Safe Work Australia pages which are wonderful resources. 

Keep checking this post and I’ll update it how I’m going and what I’ve learnt :)